If you want to find customers in a recession you will probably be looking for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to anyone with a rock bottom budget - or even for those looking for completely free advertising.

The best way I have found to get webpage visitors, without a doubt, is Article Marketing.

It's free, the leads are targeted and they are looking for whatever service you are recommending, and what's even better, unlike an unaffordable month-long advert in the national press, new customers keep coming month after month. I have sites I haven't actively advertised for more than 4 years - yet targeted visitors arrive over and over again.

You really don't need to be (or hire) an expert with website promotion tricks, although if you are able, that's great. But you do need to use article marketing correctly. Although you will get SOME traffic, with a hit or miss approach, it won't be the best you can attain for the time spent.

Some business owners may be afraid to even look at article marketing because they think they're not "literate" enough. This should NOT be a barrier. Obviously your article needs to be properly punctuated and free from spelling mistakes, because that will reflect on you and your firm as "sloppy". But a decent spell-checker, in Word or even that in your browser, will make the changes you need.

If you still feel unable to assemble content for your articles, you can hire authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!

Another alternative is to invest in low-cost PLR articles and rewrite them yourself. Please note that th rewriting stage is vital; it is what puts your own personality and stamp to articles that other people may already have purchased.

So having dismissed concerns about being unable to produce good articles, you're well on the way to starting to use article marketing to get free traffic. It really can be that easy.

My initial attempts were productive even with a few "raw" articles I'd written myself without considering any of the finer points. But with just a little extra time spent, considering a few more tips and tricks, I could have achieved so much more.

Some of the article marketing concepts that can help you improve your results are:

- How to make up your mind what keywords to use?

- Are you trying to get customers to sites that already have too many competitors?

- Which article sites are the best ones to submit to?

- Should you present your work to many sites or just a few - is more always better?

- What is the best way to compose articles?

- How to choose the best title for your article?

- How to beat writer's block?

- What about Google's duplicate content penalty?

Formatting your articles for the benefit of the people who will use them

The REAL benefit of Article Marketing, that most people have never guessed.

Examine some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.

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